Why your business must go digitalMarch 1, 2017
A nudge in the right direction
As the capabilities of the latest technology continue to grow at an astounding rate, more and more business owners are waking up to the endless array of possibilities presented by the digital revolution. If you haven’t already installed the latest that the world of tech has to offer, you really are cutting your business off from some truly amazing benefits. So to nudge you into the right direction, here’s why your business must go digital.
The digital revolution
Your customers are now choosing to explore the different ways they can conduct their business, often for extra convenience. As well as paying for goods and services in store, customers are choosing to use their credit and debit cards to pay from home or across mobile devices. If your customers are unable to make use of these options at your business then they’ll likely choose to shop elsewhere.
In addition, the digital revolution is also affecting the visibility of our businesses. If you don’t raise your business upon the tallest pedestal possible, how will customers know to shop with you? It’s time to embrace the change and allow yourself to thrive in the digital age!
In order to keep up to date with the demands and expectations of our customers, we must all be prepared to embrace the change. No matter your size or your sector, everyone stands to gain massively from digital technology. To help you begin your journey towards expanding your horizons, here are a just few of the many ways your business can adapt:
- EPOS: Electronic Point Of Sale systems have been growing ever more prevalent in many major high street brands and developing SMEs. EPOS extends its influence in a number of areas, offering an abundance of benefits in return. As well as supporting credit and debit card transactions via Chip & Pin, it optimizes your business to get an accurate reading on your inventory, sales reports, relays orders to relevant staff, enables your customers to collect items on demand and makes receiving reviews and spotting issues much easier. Some of the EPOS providers your business can approach includes: Eposnow, EPOS systems Ltd and EPOS Direct.
- Digital Marketing: Another key area where the digital revolution can benefit your business is marketing. In order to gain more customers, or make them aware of any promotions and deals you’re offering, you need to send out a clear call-to-action directly to your customers. Thanks to smartphones and other smart devices, British consumers can now scour the internet whilst on the go. As well as developing a professional website and firm social media presence, there are many new devices emerging, all seeking to revolutionise the way we connect with our customers. One such example is the development of ‘proximity marketing’ through devices such as bluetooth Ad-Pods which send messages to shoppers’ devices as soon as they come into range.
- Websites: A website is essentially your digital shopfront so you need to have it looking professional and well-organised at all times. For most customers, before even setting foot inside your shop, they go to your website first. It’s imperative that your website is presentable, easy to navigate, shows what your business is about and contains professionally taken images. In addition, to get noticed by your local customers much faster, consider signing up to Google+.
- Social Media: Having a successful social media account can compliment your website and is another opportunity for your customers to find you. With such an account, you can communicate with your customers directly, express what your business is about, keep them up-to-date with the latest news surrounding your business, advertise any promotions and deals and even set up events, all on top of redirecting them back to your website. There are a variety of different platforms to choose from, but it’s crucial that you understand how each one works. For example, what works on Twitter or Facebook may not work as effectively for audiences using Instagram. As such, you must resist the urge to just copy and paste; develop a separate approach for each platform your business uses.
If your business needs to get up to date with the digital revolution, you’ll appreciate just how expensive the costs for the necessary work can be. However, don’t let the costs hold back your business. With Rangewell you can source the perfect finance solution for your business, including business loans, Invoice Finance, Leases, Hire Purchase solutions and so on!
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