Alternative Amazon Seller Finance & Loans

Selling on Amazon can be a profitable business, but you might find that with rising costs come slimmer profit margins, so keeping oversight of your finances will be integral to succeeding. Previously, sellers could apply for loans from Amazon to support them with buying inventory and investing in other areas of their business. 

The corporation has since announced it will no longer be offering funding for sellers in the UK or USA via its Amazon Lending programme, with retailers needing to look elsewhere for the funds they need to keep the shelves stocked.

So, if you are looking for an alternative to Amazon Lending, you’re in the right place. Rangewell are specialists in ecommerce business finance and can help you arrange loans from alternative lenders who support retailers with all aspects of financing. 

What is Amazon Lending?

Amazon Lending is Amazon's own finance solution that operates on an invitation-only basis, meaning there is no available online application for this service - you must be offered it via a notification in your Seller Central. This immediately discounts new and inexperienced retailers from the scheme, as Amazon Lending is not accessible to those who do not have a proven track record on the platform. 

As of March 2024, Amazon Lending is no longer being underwritten by Amazon in the UK or USA, which means any finance offered through the platform is now through third parties. Don't rely on Amazon to direct you to third party lenders when we can arrange better rates and terms from specialist ecommerce lenders on your behalf. 

Alternatives to Amazon Lending

If you previously had finance from Amazon Lending, or you were considering applying this year, then you will now be looking at alternative sources of finance to fund your ecommerce business. 

Maintaining stock availability is one of the biggest sticking points for businesses selling on Marketplace, as your customers will simply spend elsewhere if the product they want isn't available from you.

So, if you don’t have the funds to buy the stock now, you will risk losing out on customers later down the line. One way to ensure your Amazon storefront is always stocked is to get stock finance, also known as inventory finance. This will unlock the funds you need to fill your inventory and make sure you always get the sales when customers come looking. 

Stock finance options for Amazon Sellers

One of the main requirements for any ecommerce seller is to maintain stock levels so you can fulfill customer orders and eliminate downtime. In a fast-moving marketplace like Amazon, stock availability is crucial to winning customer loyalty. 

Inventory finance is a great option for Amazon Sellers who want to hold more stock or raise finance to increase product offerings. Unlike Amazon's historic seller loans, which were only offered against your performance as an Amazon Seller, the lenders we work with will also take into account your entire business performance, not just your Amazon sales figures. This will open the doors to new opportunities that Amazon Lending didn’t take into consideration. 

At Rangewell, we work with Amazon sellers to secure the best possible finance so they can invest in inventory and other aspects of their business. We're not just here to scour the market, although that is a part of our role. Our specialist advisors will support you through the application process and help to identify any potential risks or concerns that may affect the finance or terms a lender can offer. 

Stay ahead of your competitors and retain the prime spot in Amazon's search by ensuring your products are always available when your customers want them. From merchant cash advances to business credit cards, get the additional working capital you need to turn this dream into a reality and keep your Amazon inventory stocked all year round. 

Even new ecommerce businesses may qualify for finance, depending on your assets and requirements. Each application is a bespoke process, so we look at your business as a whole and use this information to seek the most appropriate finance for you. 

Refinancing an Amazon Seller Loan ?

If you already have a loan with Amazon Lending and are looking to refinance or unlock more funds, you will need to explore other lending options. It is highly unlikely that Amazon Lending will offer you a refinancing option and if they do, it will be through a third-party.

If you want to raise further capital or change your loan, that means approaching a new lender for a refinancing arrangement. This might seem daunting, especially if your circumstances have changed or you run a business with several different sources of income. 

Fortunately, Rangewell’s team of expert advisors are well-versed in working with Amazon sellers of all sizes, including those with brick-and-mortar stores. In fact, by applying for finance for your Amazon store with Rangewell, you’ll get access to the whole of market, including over 30 lenders that are already providing finance to ecommerce businesses like yours. 

Get inventory finance from Rangewell

Whether you are just setting out in ecommerce, or an established trader ready to make the most of the potential your business has started to display, we can find lenders who will work with you to provide the funds you need.

If you were considering applying for finance from Amazon, don’t worry—there are still funding opportunities available from a variety of lenders across the market. 

Get in touch today to find out more about our financing options and see how we can help transform your Amazon Selling business today.