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Engaging your customers with future technology

Published on 7th April 2017 - Last update on 15th December 2019

As technology continues to develop further and further into the realm of science fiction, acquiring the attention of our target audience through conventional means proves ever more challenging to attain. Your customers now have their eyes firmly set upon their mobiles, tablets, smart TVs and any other smart device. So, in order to retain your share of the market and maintain constant interest in your goods and services, adapting your business is a necessity.

Adapting to the future of business

At the very heart of how we advertise and promote our goods and services should be simplicity and noise. When shopping, customers don’t want to be left meddling around with difficult and lengthy interfaces, they want convenience and they want it now. The same applies to how you market. If they can’t see what they want, they won’t know about it, nor will they search for it. It’s either served up on a platter or it’s not. You do… or you don’t!

Engaging innovation

As business owners, we encounter and confront challenges, issues and potential calamities on a daily basis. Yet, with focus and sheer determination, we plough ahead and muster the strength to continue. However, when it comes to communicating our message to our customers we require more than just willpower alone, we need the tools do so effectively.

So to make our lives that much easier, investing in the right equipment is highly recommended for guaranteeing success. Devices such as Proximity Marketing pods, Personal Digital Assistants (PDA’s), and Electronic Point of Sale (EPOS) systems are just a few of the great ways you can better communicate your brand, services, goods and quality effectively.

  • Proximity Marketing:

Great for attracting high street shoppers. As soon as a potential customer comes into range, a pod sends a text or alert straight to their smart device through a bluetooth signal. This means they can see your promotions, what products you have and even be redirected to a digital checkout with ease.

  • EPOS:

Excellent for businesses operating in a wide range of industries, regardless of size and scope. It is a system designed to help in the management of a number of areas including card transactions, taking orders, tracking stock levels, accepting reviews all by utilising a link between devices like Chip and Pin, PDA’s and so on.

  • Personal Digital Assistants:

These tablet devices are fantastic in the area of customer service. They can now, in real-time, allow customers to engage with your business and make purchases quickly. Staff will also have access to key information instantly regarding allergies, stock availability, waiting times and additional services.

Funding visibility

Naturally, boosting the visibility of your business can often become costly. There’s no guaranteed path to success, it’s about trial & error and determination. But, most importantly, the key ingredient is access to plentiful amounts of external funding. At Rangewell, we can help you secure the perfect finance package for your business, giving you every chance at success. With our in-depth services you can acquire everything from business loans and invoice finance to merchant cash advances and more.

Our values are simple – We’re on your side

At Rangewell, our services are clear and transparent. We support a wide range of SME businesses of every shape and size, for finding every type of finance. Follow us on Twitter and LinkedIn for business tips and tricks, and feel free to call us on 0203 637 2340 if you’d like to chat about what we can do for you.

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David Harrison

David Harrison

Content writer
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