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POW! 5 superb ways to advance your marketing!

Published on 21st April 2017 - Last update on 13th January 2020

Marketing is a crucial part of running and developing a successful business, emphasising the quality and reliability of your brand. In the face of your competition you’re having to claw for every inch of your desired market and, for that reason alone, major corporations can spend millions on attracting their target audience. However, throwing wads of cash at an issue doesn’t alway procure a solution. Rather, you just need to form the right strategy. That’s why at Rangewell we’ve put together 5 superbly useful, yet amazingly simple, tips to get your business seen:     

1. Blog

Blogging is an amazingly effective marketing tool that more and more businesses are utilising. With search engines favouring website with lots of informative content, those businesses are finding themselves at the top search listings. Yet to improve your chances significantly, be sure to use popular keywords associated with your business, products and industry.

Not only that, it’s also a great way of letting your customers know what you’re about and grabbing their attention. The more articles you can release each week the more noticeable you’ll become, developing your brand’s authority.

Plus, by creating a centralised web page dealing with a specific topic, you can then insert hyperlinks into your articles that redirect your audience to this page. As a result, Google’s update will look even more favourably upon your business website, presenting you to more potential customers.

2. Mobile

For the past couple of years, there’s been a tremendous push toward mobile technology and for good reason. More and more of your potential customers are browsing the internet whilst on the go from their smart devices. You’ve no doubt yourself ordered products from your tablet whilst watching your favourite TV series or bumped into someone on the street who was browsing on their mobile phone. The evidence is clear, mobile technology is here to stay and your marketing strategy needs to adapt.

Your website needs to be engineered to better suit mobile devices or your content will show up like a jumbled mess. If you can’t adapt your website, create a mobile-friendly parallel and have mobile users automatically redirected.

Plus, with everyone now walking around with some form of mobile, you could also utilise proximity marketing. SMS online marketing services will allow you to generate lists, draft messages and send them directly to your customers every time someone goes near your business.

3. Social Media

Social media sites are an excellent way to advertise your goods and services on a massive platform. Social media is simple and easy to use but also extremely crowded. As such, your marketing strategy here needs to be carefully considered and implemented.

Thanks to the amazing features on these sites you can personalise your marketing and better track consumer trends and their interests. In a way, social media is doing half the work for you but you still can’t afford to take a step back. Sell your service through social media ads tailored to target your specific audience or create groups.

4. Visual Strategies

Multimedia and live streaming are extremely useful tools that you absolutely must make use of. You can give live product demonstrations, interviews, answer questions from your target audience and more. In fact, it’s so successful that it’s becoming the accepted norm, allowing you to you tear down the barriers between you and your customers.

5. Email Marketing

Email marketing has been around for a very long time but don’t discount it on account of its age. True, technology has moved on since its humble beginnings but was it not relevant you wouldn’t be reading about it now.

Personalising your emails by including your customer’s name is key to drawing their initial attention. From there you want them to open it up. On mobile devices, your customers are only going to see the first 5 words of your subject line so make them count. Rather than just focusing on your business, instead, focus on specific aspects like your products and services. Should they like what they see, use the content within to redirect them to your website and seal the deal.

Our values are simple – We’re on your side

At Rangewell our services are clear and transparent. We support a wide range of SME businesses of every shape and size, for finding every type of finance. Follow us on Twitter and LinkedIn for business tips and tricks, and feel free to call us on 0203 637 2340 if you’d like to chat about what we can do for you.

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